Project President: Bad Hair and Botox on the Road to the White House

Project President: Bad Hair and Botox on the Road to the White House

Ben Shapiro

Language: English

Pages: 306

ISBN: 1595553479

Format: PDF / Kindle (mobi) / ePub

Project President is a hilarious romp through American electoral history.

From short, fat, bald John Adams' wig-throwing tantrums during the 1800 election to Abraham Lincoln's decision to grow a beard in 1860; from John F. Kennedy's choice to forgo the fedora at his inauguration to John Kerry's decision to get Botoxed for the 2004 race; from the Golden Age of Facial Hair (1860-1912) to the Age of the Banker (1912-1960); from Washington's false teeth to George W. Bush's workout regimen, Project President tells the story of America's love affair with presidential looks and appearance, why that often matters more than a politico's positions on the issues, and what might well be coming next.

"I'm constantly citing the power of dress. It's semiology: our clothes send a message about how we want to be perceived, and where is this more powerful and evident than in elected offices. In Project President, Ben Shapiro captures presidential semiotics with a potent narrative and deft analysis.  It's simultaneously fascinating and hilarious!"
-Tim Gunn
Project Runway, Liz Claiborne, Inc.


"Ben Shapiro takes a romp through American history and shows how personality--and even haircuts--have elected or defeated presidential candidates.  It's a tour through history that fans of both parties will enjoy-and can learn from."
-Michael Barone
Resident scholar, American Enterprise Institute
Senior Writer, U.S. News & World Report
Co-author, The Almanac of American Politics

"Presidential politics has always been more superficial than we'd like to admit. With a stylish and likeable touch befitting a strong candidate, Ben Shapiro takes us deep into the shallowness that has shaped American history."
-Jonathan Alter

"Shapiro deftly explains how height, hair and handsomeness can affect a candidate's campaign as much as issues. A fun, informative read."
-Glenn Beck
Nationally syndicated talk show host
Host of CNN's The Glenn Beck Show

"A hilarious and illuminating journey through America's centuries-long fascination with presidential image-making. Whether you're left, right, moderate or apathetic, this lively book will get you ready for the packaging of the '08 races."
-Jim Hightower

"This is a perceptive, witty-sometimes hilarious-look at the realities behind the faces and the facades, the slogans and the character assassinations, of each presidential campaign from George Washington to today - with much for us to ponder for tomorrow."
-Sir Martin Gilbert
Official biographer of Winston Churchill

 "An entertaining and illuminating romp through the politics of symbolism and personality in our presidential politics. If you're thinking of running for president, read this book before you spend a dime on a political consultant."
-Rich Lowry
National Review

COLMES: Who do you want [for the Supreme Court]?

ANN COULTER: Thank you for asking. I want Ben Shapiro.

COLMES: Ben Shapiro.

ANN COULTER: Yes. He just finished his first year at Harvard Law, 21 years old.

COLMES: You mean for a date or for the court?

ANN COULTER: No, for the court. He's my candidate. He's very bright. He's already written one best-selling book.

COLMES: You want to put a 21-year-old guy on the court?

ANN COULTER: Twenty-one, and he's just finished first year of Harvard Law.

COLMES: So you want someone who's going to be on the court for 50, 60 years? Is that - is that the whole idea?

ANN COULTER: No, I just happen to like Ben Shapiro.

Hannity and Colmes
Fox News Channel
July 8, 2005

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 19. Lynn Sweet, “Obama Regrets Saying Soldiers’ Lives ‘Wasted,’ ” Chicago Sun-Times, 13 February 2007. 20. Susan Estrich, “Obama, Israel and Al Sharpton,” Yahoo! News, 16 March 2007, 21. Don Carrington, “Edwards Home County’s Largest,” Carolina Journal, 26 January 2007. 22. Ben Smith’s Blog, “The Hair’s Still Perfect,” 16 April 2007,

that taller men have a few inches on the competition. GEORGE WASHINGTON WAS NOT a particularly amiable man. He cultivated a “majestic, even forbidding, public persona.”19 And it paid off—his countrymen saw him as a godlike figure even while he was alive. Washington’s birthday was celebrated annually as a national holiday, leading one anti-Washington paper to exclaim that Washington’s birthday was treated like “ ‘Political Christmas!’ What is the idea of this expression, but ranking Washington

fainted.52 Pierce’s Whig opponent was his former Mexican War superior officer, Winfield Scott. Scott, fondly known as “Old Fuss and Feathers,” was already sixty-six years old by the time of the 1852 election. His campaign biographer, Edward Deering Mansfield, attempted the same Washington/Harrison “gray and blind in service of country” routine. He wrote: The old general, who has fought many battles and never known defeat, who has endured the hardships and toils of two wars, has been drawn from

presidential candidates look surprisingly weak. HILLARY CLINTON: THE MAKEOVER QUEEN Hillary is easily the most talked about presidential candidate since Teddy Kennedy in 1980. If she wins the nomination, however, she may suffer from image problems, some of them peculiar to being a woman. Suits vs. Boots: -5. Hillary is a total suit. An Illinois native, she detoured to Arkansas with her husband before grabbing a Senate seat in New York. The leader of the pantsuit brigade, Hillary is not earthy

72. Ibid., 85. 73. Gardner, supra note 68 at 216. 74. Eric Sevareid, “The Ideal Candidate” in Eric Sevareid, ed., Candidates 1960: Behind the Headlines in the Presidential Race (Basic Books, Inc., 1959), 12. 75. Jamieson, supra note 14 at 106. 76. Ibid., 105–106. 77. Ibid., 107. 78. Ibid., 99. 79. Ibid., 111. 80. Ibid., 110. 81. Ibid., 107. 82. Eric Sevareid, ed., Candidates 1960: Behind the Headlines in the Presidential Race (Basic Books, Inc., 1959), 13. 83. Fletcher Knebel,

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